As the proprietor of a company which provides book reviews and manages a book contest, I’ve long been aware that you can get numerous bogus competitions and reviewers out there. I have also encouraged blog tours for authors, and I firmly believe that having your own blog as well as being an invitee on someone else’s blog is a great way to get the word out about the book of yours. But not all blogs and bloggers are developed similar, and worse, some are not very honest.
Recently, I became aware of a brand new trend among bloggers to provide giveaways to their readers. Sadly, many of these purported giveaways are scams, or at best, they’re not totally honest or perhaps providing the things they say they are going to provide because of the book’s author. Following are a handful of examples and guidelines to follow before providing the book of yours to bloggers who’re offering giveaways.
First, let’s look at the book giveaway process and what might inspire bloggers to give a consistent book giveaway. The bloggers requests writers and usually other owners of different products to send them the products therefore they can review them. Next, they read through the book or even have the product and write a review of the item, posting the product information on their blog. They then ask people to publish their names through some electronic form or via e-mail for a random drawing for a giveaway of the product. The system is then mailed to the victor. Sounds easy enough.
But it is actually more complicated than that. The blogger is not going to go through everything work without getting a thing in return. Frequently, the blogger will post an image of the product with a link to where it may be purchased, like a web based bookstore that not only sells the product but has a referral program where the blogger is given a commission on all products offered when people just click through from the blogger’s online store to the seller’s web site and get the item.
That’s even reasonable and there’s nothing wrong with people currently being paid for their work. The possibility of scamming and unethical behavior comes, however, in various, sometimes small, but nonetheless serious ways. Before you submit your book to a blogger, here are a few things to be careful for:
1. FTC Disclosure-It is the law now that anyone who receives a profit as he or even she endorses a product must disclose that upfront. A legitimate internet site is going to have an FTC disclosure declaration on it that the owner is getting a commission (whether through click thru or even the immediate payment by the author or product owner) for marketing the effort. Which does not mean the blogger is being dishonest in giving a very good overview of the service. In fact, if the FTC disclosure is there, it is a good sign the blogger thinks in being completely honest about the product. If the FTC disclosure isn’t there, don’t participate.
2. Product Reviews Before you send out the book of yours to someone to discuss it, look at the past reviews at the site. A lot of bloggers (as well as book reviewers) claim that they review publications when, in fact, they just copy the product description as it appears at the author’s or even an online bookstore’s site, or perhaps they copy the back cover description and post that as an evaluation. That’s not a legitimate book review since it doesn’t represent the blogger’s personal opinion of the book and it is a good sign the blogger didn’t even bother to take out the book to discover whether it deserves being endorsed. The blogger is simply seeking to get as many items featured on the blog as is possible so more commission could be generated.
3. Multiple Copies-If bloggers request over 2 copies of the publication, it’s less likely they want the books for review or giveaway. It is understandable the blogger might prefer a book to read then another to send to the giveaway winner. Nonetheless, it is considerably more practical for the blogger to request one copy then after the giveaway’s victor is named, request that the author personally send the winner an autographed copy. If a blogger requests for more than 2 copies, it is likely the blogger is obtaining inventory to resell perhaps to a nearby used bookstore, or maybe at a web based store, therefore generating a profit off copies of books he didn’t pay for which the writer thought is given out.
4. Drawing Results-An honest blogger operating a book giveaway is going to disclose the names on the winners, nevertheless, for privacy’s sake, it might just say Amanda W., Syracuse, NY or George T, Salt Lake City, UT. What’s suspicious is not giving some indication there are winners.
If you’re still unsure whether to submit the book of yours to a blogger’s book giveaway, speak to the authors of some of the previous giveaways and ask them whether it helped them or even they ever heard from any of the readers. If the blogger is operating a legitimate contest and also provides the writer the email and mailing address of the giveaway winner, you are able to contact the individual and rest assured that your book is going where it should. If the blogger is mailing out the copies himself, you do not have proof the books are being mailed out. In reality, I’ve read from some authors that have participated in such giveaways several times that they’ve never ever received a thank you or any feedback from the men and women who supposedly received the books of theirs. While not receiving feedback is not always a symbol of dishonesty, when you do receive feedback it’s an indication that everything is functioning as it should.
Will a book giveaway help promote the book of yours and give you publicity? It could if the blog gets a great deal of traffic, of course, if the blogger really is giving away the books, you may possibly at least find one brand new fan. The blogger, obviously, could very well explain to you exactly how the website receives tens of a huge number of views, and if that is true, it’s great because then a many people will hear about your book, of course, if they’re interested and don’t win it within the giveaway, hopefully, they’ll buy it.
If you do get scammed, you will just lose out on the expenses of the few books you give away, but that said, without one wishes to be scammed, so do some research before you choose to give away your books and you are able to rest assured that the readers who you want your books to achieve is the people benefiting from the book giveaway rather than solely a blogger who is out to earn money without ethics.